I’m Luisa Salcedo, a Fractional COO and Operations Strategist
For over a decade, I’ve worked behind the scenes of fast-growing businesses, from Fortune 500 giants like PepsiCo to impact-driven startups, creative brands, and powerhouse founders.
But my path wasn’t linear.
I started in the classroom as an English teacher in Bogotá, Colombia. Today, I help visionary CEOs translate ambition into execution — and run their businesses like well-oiled machines.
What I Believe
Operations don’t have to feel cold or corporate.
They can feel liberating, life-giving, and deeply human when done right.
Because freedom isn’t found in hustle — it’s found in systems that actually work.
Nearly 20 years of running a beloved brand like yours should bring more breathing room, not more late-night texts about broken windows or payroll confusion. My philosophy is simple: a good plan executed today is better than a perfect plan tomorrow.
When you have clear systems, you don’t just scale your business — you protect your culture, your legacy, and your peace of mind.
Patton (and my operational mantra)
What I Do Best
I bring clarity, structure, and momentum to CEOs who are drowning in the day-to-day.
From auditing and reorganizing a 97-person team in just two weeks, to building SOPs that became acquisition-level assets, to cutting a client’s billing process by 98% so she could triple her revenue — I specialize in creating operational frameworks that free you to focus on the vision.
I’m not here to hand you a binder that collects dust. I build living systems your team actually uses — checklists that get laminated at the front desk, onboarding plans that give your new hires confidence, and KPIs that show you exactly where growth is happening.
When your business feels overwhelming, I create the roadmap that makes it flow.
CEOs come to me when:
- You have built something extraordinary — multiple locations, awards, loyal clients — but behind the scenes, it’s chaos.
- Each location is serving different demographics with different services, but nothing feels unified.
- Your Google Drive is a black hole — processes exist, but no one can find them, much less use them.
- Employees don’t have clear KPIs or growth paths, leading to turnover, frustration, and late-night texts about $10 tasks
- You know competitors are winning on consistency, and they’re afraid their reputation could slip without standardized systems.
- You feel guilty that the “family culture” they worked so hard to create is slipping through the cracks as they grow.
- Your partner, kids, or loved ones see the burnout and worry: “She can’t keep this pace forever.”
What I’ve Done
Team Reset
Client Win: A 97-person organization was paralyzed by unclear roles, poor communication, and constant overwhelm.
What I Did: Audited every single employee in just two weeks. Documented friction points. Built a 90-day operational reset plan.
Impact: Immediate clarity, alignment, and reengagement across the board.
Supply Chain Queen
Client Win: Managed $3B in CPG inventory across Gatorade, Tropicana, and Quaker for Kroger, Costco, and other retailers.
What I Did: Oversaw forecasting, vendor negotiations, and logistics. Every move had ripple effects months later — meaning prioritization and risk mitigation were non-negotiable.
Impact: 10% productivity boost within 3 months.
Launch Support
Client Win: Tech startup was drowning in returns, eating into margins and client trust.
What I Did: Audited post-sale systems, redesigned the customer experience, and rebuilt processes.
Impact: Reduced returns by 30% and cut shipping costs by 50%.
Ops for Visionaries
Client Wins Across Wellness & Community:
- Acupuncturist client: She was spending 5 hours/month (60 hours/year) manually billing — a $100-task that drained her energy. I streamlined it to 20 minutes/month (a 98% time reduction), freeing her to triple her business in 6 months.
- We All Grow Latina: Two of the SOPs I created became critical operational assets in their acquisition by HACE. My systems didn’t just make the business run smoother — they increased company valuation under investor scrutiny.
- Onboarding strategy: Designed a 90-day onboarding plan with checklists and KPIs, giving the CEO clarity and her hires confidence.
Impact: CEOs stop spinning their wheels and start scaling with confidence.
Why I Do It
I’m driven by more than strategy.
I know what it feels like to be overwhelmed and inadequate. My dyslexia forced me to create systems early just to keep up. That lived experience turned into my superpower: building clarity where others see chaos.
As a former teacher and counselor, I don’t force my methods on clients. I listen deeply, tailor solutions to their team, and co-create systems they’ll actually use.
This isn’t about ego — it’s about making sure your busines
More About Me
- 🇨🇴 Proud immigrant, fluent in Spanish & English
- 🎒 World traveler with carry-on-only energy
- 📖 Book-in-hand, toes-in-the-pool kind of strategist
- 🧩 Equal parts detail-oriented and visionary
Ready to Stop Spinning and Start Scaling?
You don’t need another year of burnout. You need systems that free you to be the CEO — not the Chief Everything Officer.
Let’s talk over coffee (virtual or real). Bring your overwhelm, I’ll bring the structure. Together, we’ll build the roadmap that protects your culture, scales your impact, and gives you back your time.